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Social Media Specialist I
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Position Number: 4018821
Location: Fort Myers, FL
Position Type: Public Relations, Marketing and Communications

Social Media Specialist I

Job Summary
The Social Media Specialist I manages the design and development of social media communications for university-level channels consistent with marketing and communications initiatives. Responsible for integrating social media campaigns into marketing initiatives and communications programs.

Florida Gulf Coast University is committed to establishing and maintaining an inclusive working and learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of the campus life reflect a diverse, multi-cultural, and international worldview.

At FGCU, we collectively stand against any individual or group that practices any form of racism, discrimination, intolerance, hate expressions, or disrespect. We are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, religious beliefs, abilities, ages, gender identities, sexual orientations, socio-economic status, cultural traditions, family statuses, and military backgrounds. FGCU strives to hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our University stronger. The University community recognizes the importance of a diverse and inclusive institution and holds these ideals as paramount for the current and future success of the institution.

We seek colleagues who promote and embrace diversity, equity, and inclusion. We encourage individuals from diverse backgrounds to apply for this position as we believe that our University will grow and move forward through a commitment of equality for all.

Job Description

Typical duties may include but are not limited to:

Manages the design and development of university-level social media content that supports the university's marketing and communications initiatives.
Provides creative leadership in generating original ideas for marketing and social media strategies that achieve strategic goals; ensures that the designs follow the correct branding; and are in-line with appropriate targets and timelines.
Creates engaging environment for students and staff to provide content.
Researches marketplace competitiveness, anticipates trends within the social media platforms and identifies business opportunities through systematic analysis.
Creates content and independently produces and captures photos and videos for social platforms.
Develops new techniques, systems, and procedures to enhance the marketing efforts of the university and assists with development of the overall social media strategy for the university.
Reviews progress, evaluates effectiveness of social media marketing, implements new processes, and promotes best practices; tracks and reports social media metrics.
Actively monitors, manages and responds to comments and messages across social media channels.

Other Duties:

Performs other job-related duties as assigned.

Additional Job Description

Required Qualifications:

Bachelor's degree from an accredited institution in graphic design, marketing, communications or a related field.
Two years of professional full-time experience in marketing, public relations, social media, or website development.
Any appropriate combination of relevant education, experience, and/or certifications may be considered.
Experience with publishing, imaging, or graphics software (Adobe Creative Suite or other specialized publishing or editing software) and social media monitoring software.

Preferred Qualifications:

Four years of professional full-time experience in marketing, public relations, social media, or website development.
Work experience in higher education.

Knowledge, Skills & Abilities:

Knowledge of policies, procedures, and regulations pertaining to the position.
Knowledge of marketing strategies and communication principles.
Knowledge and experience designing, implementing and assessing the effectiveness of marketing strategies and promotional materials.
Knowledge of and ability to create and post photographs/videos to various social media sites.
Knowledge and ability to recognize and implement video, broadcast production techniques and standards, branding and marketing principles.
Knowledge and proficiency in use of publishing and design software
Excellent interpersonal, verbal and written communication skills.
Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
Skill in public speaking and delivering presentations to individuals and groups.
Ability to work under pressure and meet close deadlines.
Ability to work successfully as both a member of a team and independently with minimal supervision.
Ability to interact in a professional manner with a diverse group of staff, faculty, students, and the community in a service-oriented environment.
Ability to analyze problems and develop creative solutions to complex issues.
Ability to operate a personal computer for extended periods of time.
Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes equity and inclusion.
Ability work evenings and/or weekends, as needed.

Salary: $41,900 to negotiable.

To apply, visit https://fgcu.wd5.myworkdayjobs.com/en-US/eaglejobs/job/Main-Campus/Social-Media-Specialist-I_R0003626