Job Details

Business Data Analyst

Position Number: 6367514
Location: Salt Lake City, UT
Position Type: Public Relations, Marketing and Communications

Business Data Analyst

Job Summary

University of Utah Health is seeking an experienced SEO & Web Analyst to join our collaborative and innovative Digital Experience Team within the Marketing & Communications department. In this highly visible and strategic role, you'll lead SEO initiatives and web performance analytics across a large, complex, multi-site web ecosystem. You'll apply technical SEO best practices, modern AI-driven search strategies, and deep data analysis to improve the findability of content and enhance the overall digital experience for patients, providers, and researchers.

Responsibilities
Search Optimization Lead enterprise-level SEO work to improve visibility, search rankings, and conversion. Implement and maintain technical SEO, including crawl optimization, structured data, indexation, and site health auditing. Translate evolving AI and search trends into actionable tactics for content and UX teams. Conduct keyword research, competitive analysis, and identify content gaps. Collaborate with developers and content teams to ensure search optimized site architecture and tagging. Monitor and report SEO performance using tools like Google Search Console, GA4, SEMrush, Screaming Frog, and Looker Studio. Optimize local SEO for provider and location profiles. Work with the team to help drive website accessibility practices on all sites. Website Analytics Maintain website analytics dashboards and reporting using GA4, Looker Studio, and related tools. Support the migration from Google Analytics to a new analytics platform and help build automated workflows for ongoing data analysis. Query and analyze data from CRM/CDP, reputation management platforms, and business intelligence tools (e.g., Tableau). Partner with User Experience to conduct user behavior analysis to identify patterns, opportunities, and anomalies. Support digital content editors in interpreting website performance data to improve content effectiveness. Use digital tracking and integration data to provide reporting on marketing campaign outcomes. Deliver actionable insights to help guide marketing, personalization, and A/B testing strategies.
Work Environment This is a hybrid position requiring a minimum of 1-2 in-office days per week. Remote employees must maintain a suitable home office environment, including reliable internet, and comply with the University of Utah's Telecommuting Agreement. Why Join Us? At the University of Utah Health, your work directly impacts patients' access to care and their experience with our brand. Join a team committed to continuous learning, digital innovation, and helping people find the care they need when they need it.

Minimum Qualifications
Required Qualifications: Bachelor's degree in marketing, communications, computer science, or related field (or equivalent work experience). 2+ years of hands-on SEO strategy execution in a large, content-rich environment. 2+ years of experience in web analytics, data interpretation, and performance reporting. Proficiency in tools such as Google Search Console, GA4, Screaming Frog, SEMrush/Ahrefs, Google Tag Manager, and Looker Studio. Familiarity with AI-enhanced search experiences (e.g., Google's SGE, Bing Chat, ChatGPT plugins). Strong data analysis and visualization skills with the ability to translate insights into recommendations. Proven collaboration across cross-functional teams including content, UX, development, and marketing. Understanding of SEO within regulated environments (HIPAA, ADA, E-A-T, etc.).

Preferences
Experience in healthcare, academic medicine, or higher education environments. Familiarity with enterprise CMS platforms (Drupal, Sitecore, AEM). Familiarity with CRM/CDP platforms (Salesforce, Acquia, Adobe Experience Cloud). Knowledge of A/B testing and personalization strategies. Familiarity with reputation management platforms (e.g., Google Business, Yext, Reputation.com). Understanding of privacy-focused and HIPAA-compliant analytics platforms.

Special Instructions

Requisition Number: PRN42429B
Full Time or Part Time? Full Time
Work Schedule Summary: Monday - Friday, business hours
Department: 01442 - Web and Interactive Marketing
Location: Campus
Pay Rate Range: $65,000.00 -$75,000.00
Close Date: 10/8/2025
Open Until Filled:

To apply, visit https://utah.peopleadmin.com/postings/185284